售价

• Pinyin: shòu jià
• Hanzi breakdown: 售 = 口 + 隹 + 买 (completed sale transaction); 价 = 人 + 贾 (person + merchant — price)

Meaning

Selling price; retail price; the price at which something is sold.

A commercial noun referring to the price at which a product or service is offered to buyers. Used in retail, real estate, and business contexts. Distinct from 成本价 (cost price) and 批发价 (wholesale price). Key collocations: 建议售价 (recommended retail price); 实际售价 (actual selling price); 售价高昂 (prohibitively expensive).

Examples

1. 这款旗舰智能手机的官方建议售价定为八千九百九十九元，但部分电商平台的促销活动期间售价明显低于官方指导价。 The official suggested retail price for this flagship smartphone is set at 8,999 yuan, but during promotions some e-commerce platforms list it well below the official price.
2. 由于原材料成本持续上涨，制造商不得不多次上调产品售价，这一趋势对终端消费者的购买意愿产生了显著的抑制效应。 As raw-material costs keep rising, manufacturers have had to raise their selling prices repeatedly, a trend that has significantly dampened end consumers’ willingness to buy.
3. 在当前楼市调控政策背景下，新建商品住宅的核准售价与市场真实需求之间存在的价差正逐步成为影响供需平衡的关键变量。 Under current housing-market tightening policies, the price gap between the approved selling price of newly built commercial housing and real market demand is gradually becoming a key factor affecting the supply-demand balance.

Usage Guide

Context: commerce, retail, real estate, consumer affairs

Tone: neutral

Do Say

• 消费者比较同类产品时，不应只看标注的售价，还要考虑质保、售后和配件供应。(When comparing similar products, consumers should not look only at the listed selling price; they should also consider the warranty, after-sales service, and accessory supply.)
• 这家奢侈品牌坚持全球统一售价策略，旨在维护品牌价值的一致性，并有效遏制跨境代购活动对正规授权零售渠道造成的价格侵蚀。(This luxury brand insists on a globally unified selling price strategy, aiming to maintain the consistency of brand value and effectively curb the price erosion caused by cross-border purchasing agents on authorised retail channels.)

Don't Say

• 售价 to mean cost or value in a non-commercial sense — use 价值 (value) or 估价 (valuation/appraisal); 售价 specifically refers to the transactional price in a commercial sale, not intrinsic worth or assessed value

Origin & History

售 (to sell — 口 mouth + 隹 bird + 买 to buy; completed transaction) + 价 (price — 人 person + 贾 merchant/price)

Cultural Context

Generation: All ages

Social background: Universal