抢眼

• Pinyin: qiǎng yǎn
• Hanzi breakdown: 抢 = 扌(hand radical) + 仓 (phonetic — to grab); 眼 = 目 + 艮 (eye — eyeball)

Meaning

Eye-catching; striking; conspicuous in appearance. Used to describe something that immediately draws attention due to its colour, style, or design.

Often used in fashion, advertising, and design contexts to praise something visually bold and attractive. Has a generally positive connotation, though it can occasionally suggest something is garish if used sarcastically. Common in informal and commercial writing.

Examples

1. 这件红色礼服设计大胆，在整场走秀中最为抢眼。 This red gown has a bold design and was the most eye-catching look in the entire runway show.
2. 广告牌的色彩搭配十分抢眼，路过的行人都忍不住多看几眼。 The billboard’s color scheme is extremely striking, and passersby can’t help but look twice.
3. 她的妆容和发型在同学聚会上格外抢眼，引来不少赞美。 Her makeup and hairstyle really stood out at the class reunion and drew plenty of compliments.

Usage Guide

Context: fashion, design, advertising

Tone: positive

Do Say

• 新款运动鞋采用荧光黄配色，在展示区众多产品中显得格外抢眼，吸引了大批消费者驻足拍照。(The new trainers feature a fluorescent yellow colour scheme, making them stand out conspicuously among the many products on display and attracting a large number of consumers to stop and take photos.)
• 设计师故意在简洁的白色包装上加了一条深红色腰带，这一抢眼的细节让产品在货架上迅速脱颖而出。(The designer deliberately added a deep red band to the minimalist white packaging — this eye-catching detail allowed the product to quickly stand out on the shelf.)

Don't Say

• 他的演讲内容非常抢眼 — 抢眼 refers to visual impact only; for impressive speech or performance use 出色 (outstanding) or 精彩 (brilliant) instead

Origin & History

抢 (to grab/seize) + 眼 (eye) — literally 'grabs the eye', i.e. catches one's attention

Cultural Context

Generation: All ages

Social background: Universal