频频

• Pinyin: pín pín
• Hanzi breakdown: 频频 = 频 (frequent — 步 + 页) × 2 — reduplication intensifies the sense of rapid recurrence

Meaning

Frequently; repeatedly; time after time. An adverb indicating that an action occurs many times in rapid or noteworthy succession.

频频 implies a rapid or evaluatively significant repetition — either impressively or alarmingly frequent. Common collocations: 频频出现, 频频发生, 频频获奖, 频频失误. More literary and emphatic than 经常 or 常常.

Examples

1. 这位年轻科学家在国际核心期刊上频频发表研究成果，引发了学界的广泛关注和高度评价。 This young scientist has been publishing research findings frequently in leading international journals, drawing widespread attention and high praise in the field.
2. 近期全国多地频频出现强对流天气，气象部门已启动应急响应机制，提醒民众提前做好防范准备。 Severe convective weather has been occurring repeatedly in many parts of the country lately; the meteorological authorities have activated emergency response measures and urged the public to prepare in advance.
3. 谈判桌上，对方代表频频改变立场，导致协议迟迟无法达成，双方均感到深深的挫败与疲惫。 At the negotiating table, the other side’s representatives kept changing their position, delaying an agreement and leaving both sides deeply frustrated and exhausted.

Usage Guide

Context: news, academia, business, reporting

Tone: neutral

Do Say

• 该公司高管团队在短短一年内频频换人，核心战略随之摇摆不定，严重削弱了投资者对企业长期稳健经营的信心。(The company's senior management team changed repeatedly within just one year, causing core strategy to waver along with it and seriously undermining investor confidence in the company's long-term stable operation.)
• 运动员在赛季关键阶段频频受伤，令教练组和医疗团队不得不重新审视现有的训练计划是否存在强度过高的系统性问题。(The athlete's repeated injuries at a critical stage of the season forced the coaching staff and medical team to re-examine whether the existing training programme had a systemic problem of excessive intensity.)

Don't Say

• 频频 is a formal adverb — in casual speech 一再 or 老是 sound more natural; reserve 频频 for written reports, news, and formal commentary

Origin & History

频 (frequent — 步 + 页) reduplicated for intensification, emphasising rapid and repeated recurrence

Cultural Context

Generation: All ages

Social background: Universal