卫视

• Pinyin: wèi shì
• Desglose de hanzi: 卫 = 行 + 韦 (guard, satellite); 视 = 示 + 见 (observe, watch)

Significado

televisión por satélite (canales provinciales chinos)

Each Chinese province operates a 卫视 channel (e.g., 湖南卫视, 东方卫视, 浙江卫视). These channels are major platforms for entertainment, variety shows, and national broadcasts, competing fiercely for prime-time viewership and advertising revenue.

Ejemplos

1. 湖南卫视播出的综艺节目一直深受年轻观众喜爱。
2. 这部剧将在多家卫视同步首播。
3. 卫视平台的广告收入近年来受到网络视频平台的强烈冲击。

Guía de uso

Contexto: media, entertainment, broadcasting

Tono: neutral

Correcto

• 这档节目在各大卫视上的收视率均名列前茅。(This program consistently ranks among the highest-rated shows across major satellite TV channels.)
• 浙江卫视近年来推出了多档颇具影响力的音乐节目。(Zhejiang Satellite TV has launched several highly influential music programs in recent years.)

Incorrecto

• 我在卫视上看了一部电影 — specify which channel (湖南卫视, 北京卫视 etc.); 卫视 alone is a category of channels, not the name of a single broadcaster

Origen e historia

卫 (satellite, guard — abbreviated from 卫星) + 视 (television, view)

Contexto cultural

Época: Modern

Generación: All ages

Contexto social: Universal