专柜

• Pinyin: zhuān guì
• Hanzi breakdown: 专 = 一 + 寸 (specialized); 柜 = 木 + 巨 (counter, cabinet)

Meaning

Specialty counter; brand counter. A dedicated retail section for a specific brand or product category.

A designated area in department stores or malls exclusively selling products of one brand or category. Common for cosmetics, jewelry, and luxury goods. Implies authenticity and authorized sales.

Examples

1. 她在化妆品专柜工作。 She works at a cosmetics counter.
2. 这款香水只在品牌专柜有售。 This perfume is only sold at the brand counter.
3. 商场一楼设有多个奢侈品专柜。 There are several luxury-brand counters on the mall’s first floor.

Usage Guide

Context: retail, shopping, cosmetics

Tone: neutral

Do Say

• 建议去专柜购买正品。(It is recommended to buy authentic products at the brand counter.)
• 专柜的价格比网上贵一些。(The prices at brand counters are slightly higher than online.)

Don't Say

• 蔬菜专柜 — vegetables don't have brand counters; use 区 or 摊位

Origin & History

专 (specialized, exclusive) + 柜 (counter, cabinet)

Cultural Context

Generation: All ages

Social background: Universal