信誉

• Pinyin: xìn yù
• Hanzi breakdown: 信 = 亻 + 言 (trust/credibility); 誉 = 兴 + 言 (honour/reputation)

Meaning

Reputation; credibility; trustworthiness. The quality of being trusted and having a good standing in one's field or community.

Frequently used in commercial, legal, and social contexts. 信誉 encompasses both moral trustworthiness and commercial reputation. Key phrases: 信誉良好 (good reputation), 损害信誉 (damage reputation).

Examples

1. 这家百年老店凭借优质的产品和服务赢得了极高的信誉。 This century-old shop has earned an outstanding reputation through high-quality products and service.
2. 一旦企业的信誉受损，重建客户信任往往需要数年时间。 Once a company’s reputation is damaged, rebuilding customer trust often takes years.
3. 政府的信誉直接影响公众对政策的接受程度。 The government’s credibility directly affects how willing the public is to accept its policies.

Usage Guide

Context: business, law, society

Tone: neutral

Do Say

• 维护公司信誉是每位员工的责任。(Maintaining the company's reputation is every employee's responsibility.)
• 信誉是企业最宝贵的无形资产之一。(Reputation is one of the most valuable intangible assets of a company.)

Don't Say

• 他的信誉不好 for personal likability — 信誉 specifically means trustworthiness/credibility; use 口碑 for general reputation or popularity

Origin & History

信 (trust) + 誉 (reputation/honour)

Cultural Context

Era: Traditional to Modern

Generation: All ages

Social background: Universal