销量

• Pinyin: xiāo liàng
• Hanzi breakdown: 销 = 钅+ 肖 (commerce/selling); 量 = 日 + 里 (measure by daylight — quantity)

Meaning

Sales volume; the quantity of goods sold within a specified period.

A key business metric used to evaluate commercial performance. Appears in market reports, product launches, and corporate analyses. Often paired with 增长 (growth) or 下滑 (decline).

Examples

1. 该款电动汽车上市首月的销量就突破了两万辆，超出预期。 In its first month on the market, sales of this electric vehicle surpassed 20,000 units, exceeding expectations.
2. 由于市场竞争加剧，公司主力产品的销量出现明显下滑。 As market competition intensified, sales of the company’s flagship product saw a clear decline.
3. 节假日期间零售商品的销量通常会大幅提升。 During holidays, retail sales typically jump significantly.

Usage Guide

Context: business, retail, economics

Tone: neutral

Do Say

• 第三季度的销量同比增长了百分之十八，达到近三年来的最高水平。(Third-quarter sales volume grew eighteen per cent year on year, reaching the highest level in nearly three years.)
• 公司正在研究如何通过精准营销来提升低迷品类的销量。(The company is investigating how to boost the sales volume of underperforming categories through targeted marketing.)

Don't Say

• 他的销量很高 — 销量 applies to products, not people; say 这款产品销量很高 or use 业绩 for a person's performance

Origin & History

销 (sell/sales) + 量 (quantity/volume) — the volume of goods sold

Cultural Context

Era: Modern

Generation: Adult professionals

Social background: Universal