批发

• 병음: pī fā
• 한자 분석: 批 = 扌 + 比 (hand + compare — to handle in batches); 发 = 癶 + 弓 (spread + bow — to send out and distribute)

뜻

도매; 대량으로(묶음으로) 팔다/사다

Refers to buying and selling goods in large quantities to retailers or traders at a lower per-unit price. Common collocations: 批发市场 (wholesale market), 批发商 (wholesaler), 批发价 (wholesale price). Contrasts with 零售 (retail).

예문

1. 这家服装厂主要面向海外市场进行批发，很少直接向国内消费者零售。
2. 批发市场的价格远低于零售门店，但通常要求一次性购买一定数量。
3. 他从义乌小商品批发市场进货，再通过网络平台分散销售，利润相当可观。

사용 가이드

맥락: commerce, trade, business, supply chain

어조: neutral

올바른 표현

• 该公司以批发为主要业务模式，向全国各地的分销商供货，自身不设任何零售网点。(This company uses wholesale as its primary business model, supplying distributors across the country and operating no retail outlets of its own.)
• 近年来电商平台的崛起深刻改变了传统批发行业的运营方式，越来越多的批发商开始直接面向终端消费者销售。(In recent years, the rise of e-commerce platforms has profoundly changed the operating model of the traditional wholesale industry, with more and more wholesalers beginning to sell directly to end consumers.)

피해야 할 표현

• 我批发了一件衣服 — 批发 implies bulk quantity; use 买了 or 在零售店买了 for purchasing a single item at regular retail price

기원과 역사

批 (batch/handle in lots) + 发 (distribute/send out) — to distribute goods in batches to traders

문화적 배경

세대: All ages

사회적 배경: Universal