招牌

• ピンイン: zhāo pai
• 漢字の分解: 招 = 扌 + 召 (beckoning); 牌 = 片 + 卑 (board/sign)

意味

看板／名物（売り）／トレードマーク

Literal: business sign displaying shop name. Figurative: signature product, special skill, or defining characteristic. Collocations: 金字招牌 (golden reputation), 招牌菜 (signature dish), 砸招牌 (ruin one's reputation).

例文

1. 这家百年老店的招牌在夜晚格外醒目。
2. 红烧肉是这家餐厅的招牌菜，来这必点。
3. 他的幽默感是他的个人招牌，无人能及。

使い方ガイド

場面: business, restaurants, personal branding

トーン: neutral

正しい言い方

• 这款产品是公司的招牌，销量一直稳居榜首。(This product is the company's signature item; sales have consistently topped the charts.)
• 砸了自己的招牌，再想恢复声誉就难了。(Once you've ruined your own reputation, it's hard to restore it.)

避ける言い方

• 我的招牌是我 — 招牌 needs to refer to a specific trait or skill; be more specific like 我的招牌是幽默

起源と歴史

招 (to beckon/attract) + 牌 (sign/board)

文化的背景

世代: All ages

社会的背景: Universal