发布会

• Pinyin: fā bù huì
• Hanzi breakdown: 发 = 弓 (bow) + 殳 (ancient weapon) — originally to shoot/release, hence to issue or launch; 布 = 父 (cloth tool) + 巾 (cloth radical) — to spread fabric, extended to spreading information; 会 = 亼 (gathering) + 曰 (speak) — people assembled to speak

Meaning

Press conference; product launch event; official announcement meeting. A formal gathering at which new information, products, or policies are released to the public or media.

发布会 covers a broad range of official public announcements: government press conferences (新闻发布会), corporate product launches (新品发布会), book releases, and policy briefings. It is a key fixture of Chinese media, technology, and government culture, particularly associated with major tech company events.

Examples

1. 这家科技公司定期举办新品发布会，向媒体和消费者展示最新研发的智能设备。 This tech company regularly holds product launch events to show the media and consumers its latest smart devices.
2. 市政府召开了一场新闻发布会，就近期发生的重大公共安全事件向社会各界通报调查进展。 The city government held a press conference to update the public on the progress of the investigation into a major recent public safety incident.
3. 她作为公司发言人在发布会上就新产品的功能与定价策略作了详细介绍，并现场回应了媒体的提问。 As the company spokesperson, she gave a detailed introduction at the launch event about the new product’s features and pricing strategy and answered questions from the media on the spot.

Usage Guide

Context: business, government, media, technology

Tone: official

Do Say

• 在每年一度的旗舰新品发布会上，该企业不仅展示了新一代产品的核心技术突破，还就未来五年的战略布局向外界作了系统性阐述。(At the annual flagship product launch event, the company not only showcased the core technological breakthroughs of the next-generation products but also provided a systematic exposition of its strategic deployment for the coming five years.)
• 国家卫生主管部门于当日下午召开新闻发布会，就最新疫情防控形势、疫苗接种进展及相关政策调整向社会公众作了全面通报。(The national health authority held a press conference that afternoon, providing the public with a comprehensive briefing on the latest epidemic prevention and control situation, vaccination progress, and relevant policy adjustments.)

Don't Say

• 我们开了一个小发布会 — 发布会 implies a formal, structured public announcement event; for an informal internal update, say 我们开了一个内部通报会 or 我们做了一次内部说明

Origin & History

发 (to release/issue) + 布 (to spread/announce) + 会 (meeting/gathering) — a formal meeting at which announcements are officially released and spread

Cultural Context

Era: Modern

Generation: All ages

Social background: Universal