低价

• Pinyin: dī jià
• Hanzi breakdown: 低 = 亻 + 氐 (to be low); 价 = 亻 + 介 (price/value)

Meaning

Low price; reduced price. A price that is significantly below the standard or market rate.

Common in commerce, marketing, and economic discourse. Used to describe discounted goods, dumping strategies, or budget options. Appears in phrases like 低价竞争 (price competition) and 低价倾销 (dumping).

Examples

1. 这家超市以低价策略吸引了大批顾客，周末人流量是平时的三倍。 This supermarket attracted a huge number of customers with its low-price strategy; on weekends, foot traffic is three times the usual amount.
2. 一些商家通过低价竞争抢占市场份额，却导致整个行业利润大幅下降。 Some businesses try to grab market share through price-cutting competition, but it has caused profits across the entire industry to drop sharply.
3. 政府对低价倾销商品实施反倾销措施，以保护国内企业免受冲击。 The government imposed anti-dumping measures on goods sold at unfairly low prices to protect domestic companies from being hit.

Usage Guide

Context: commerce, economics, marketing

Tone: neutral

Do Say

• 企业以低价策略打入新市场，但长期来看必须提升品牌附加值。(The company entered new markets with a low-price strategy, but in the long run it must enhance its brand value.)
• 低价并不等于低质量，部分平价品牌在品控上毫不逊色。(Low price does not equal low quality — some budget brands are second to none in quality control.)

Don't Say

• 我以低价的方式买了这个 — unnatural; use 我以低价买了这个 or 我低价购入了这个; 低价 is a noun/modifier, not a prepositional phrase

Origin & History

低 (low) + 价 (price)

Cultural Context

Generation: All ages

Social background: Universal