Shill
含义: To promote something disingenuously while pretending to be unbiased, or a person who does so.
A shill pretends to be an authentic user or reviewer while secretly being paid or incentivized to promote something. In internet culture, accusing someone of 'shilling' means you think their endorsement isn't genuine. It's used for influencers who don't disclose sponsorships and crypto promoters with hidden financial interests.
例句
- That review is fake — he's obviously shilling for the company. 那个评测是假的——他明显在给那家公司做托。Esa reseña es falsa — claramente le está haciendo publicidad encubierta a la empresa.あのレビューは偽物だよ——明らかにあの会社のシルをやってる。그 리뷰는 가짜야 — 확실히 그 회사 쉴 하고 있어.
- Stop shilling that crypto coin — we know you're getting paid to promote it. 别再给那个虚拟币当托了——大家都知道你收了钱在推广。Deja de hacerle publicidad encubierta a esa criptomoneda — sabemos que te pagan por promocionarla.あの仮想通貨のシルをやめろよ——宣伝して金もらってるのバレてるから。그 코인 쉴 하는 거 그만해 — 홍보하고 돈 받는 거 다 알아.
- Every tech reviewer is basically shilling for the brands that send them free products. 每个科技评测博主基本上都在给送免费产品的品牌当托。Todos los reseñadores de tecnología básicamente hacen publicidad encubierta de las marcas que les envían productos gratis.テック系レビュアーはみんな基本的に無料で製品をくれるブランドのシルをしてる。모든 테크 리뷰어들은 기본적으로 무료 제품을 보내주는 브랜드의 쉴을 하고 있어.
发音
用法指南
语境: social media, reviews, cryptocurrency, marketing
语气: accusatory, skeptical
✓ 正确说法
- He's shilling for that brand.他在给那个品牌做托。Le está haciendo publicidad encubierta a esa marca.あいつはあのブランドのシルをしてる。그는 그 브랜드의 쉴을 하고 있어.
- Nice shill post — how much did they pay you?好一个托儿帖——他们给了你多少钱?Bonita publicación patrocinada — ¿cuánto te pagaron?いいシル投稿だね——いくらもらったの?좋은 쉴 게시물이네 — 얼마 받았어?
✗ 错误说法
- Not every positive recommendation is shilling — some people genuinely like products. Accusing everyone of shilling kills authentic conversation不是每个正面推荐都是做托——有些人是真心喜欢产品。把所有人都说成是托会扼杀真实的交流No toda recomendación positiva es publicidad encubierta — a algunas personas de verdad les gustan los productos. Acusar a todos de shill mata la conversación auténticaすべての好意的なおすすめがシルなわけではない——本当に製品を気に入っている人もいる。誰もかれもシル呼ばわりすると本物の会話が死ぬ모든 긍정적인 추천이 쉴은 아닙니다 — 어떤 사람들은 진심으로 제품을 좋아합니다. 모두를 쉴로 몰면 진정한 대화가 사라집니다
起源与历史
Originally from carnival/circus culture in the 1910s — a 'shill' was a confederate planted in the audience to encourage others to participate in games. The internet era gave the word new life as sponsored content became widespread.
文化背景
Era: 1910s origin, 2010s internet revival
Generation: All ages
Social background: Universal
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