engagement
Meaning: The level of interaction, involvement, or attention that an audience gives to content or a platform; more broadly, active participation in or commitment to an activity or cause.
In digital marketing, engagement is measured by likes, shares, comments, and time spent on content. High engagement is valued because it indicates genuine audience interest rather than passive consumption. Beyond digital media, engagement has wider uses: civic engagement (participation in public life), employee engagement (commitment to one's workplace), and the traditional sense of a formal agreement to marry. The word is remarkably versatile across professional contexts.
Examples
- The campaign achieved record levels of engagement on social media, with thousands of shares and comments. 该活动在社交媒体上取得了创纪录的参与度,获得了数千次分享和评论。La campaña alcanzó niveles récord de engagement en las redes sociales, con miles de veces compartida y comentarios.そのキャンペーンはソーシャルメディアで記録的なエンゲージメントを達成し、何千回ものシェアとコメントを獲得しました。그 캠페인은 소셜 미디어에서 기록적인 수준의 인게이지먼트를 달성하여 수천 건의 공유와 댓글을 얻었습니다.
- Employee engagement surveys revealed that staff morale had declined significantly over the past year. 员工参与度调查显示,过去一年中员工士气大幅下降。Las encuestas de compromiso laboral revelaron que la moral del personal había disminuido significativamente durante el último año.従業員エンゲージメント調査により、過去1年間でスタッフの士気が大幅に低下したことが明らかになりました。직원 인게이지먼트 설문조사 결과, 지난 1년간 직원 사기가 크게 저하된 것으로 나타났습니다.
- The museum introduced interactive exhibits to increase visitor engagement with the collection. 博物馆引入了互动展品,以提高参观者对展品的参与度。El museo introdujo exposiciones interactivas para aumentar la participación de los visitantes con la colección.博物館はコレクションへの来場者の関与を高めるため、インタラクティブな展示を導入しました。박물관은 소장품에 대한 방문객의 관여를 높이기 위해 체험형 전시를 도입했습니다.
Pronunciation
Usage Guide
Context: professional, media
Tone: neutral
Origin & History
From French engagement (a pledge, a commitment), from engager (to pledge), from en- (make) and gage (a pledge). The digital media sense emerged in the early 2010s.
Cultural Context
Era: Modern
Generation: All ages
Social background: Universal
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