commercialise
Meaning: To manage or exploit something in a way designed to make a profit, especially by turning a research discovery, creative work, or public service into a marketable product.
Commercialise has two distinct emotional registers. In business and innovation, it is positive: commercialising research means turning scientific discoveries into products that benefit society. In cultural and social criticism, it is pejorative: commercialising Christmas, commercialising education, or commercialising healthcare implies that profit motives are corrupting something that should be above market forces. The noun 'commercialisation' is equally divided between these positive and negative connotations.
Examples
- The university established a technology transfer office to help researchers commercialise their discoveries. 该大学设立了技术转化办公室,帮助研究人员将其发现商业化。La universidad creó una oficina de transferencia de tecnología para ayudar a los investigadores a comercializar sus descubrimientos.その大学は、研究者が発見を商業化できるよう支援する技術移転オフィスを設立した。그 대학은 연구자들이 자신의 발견을 상업화할 수 있도록 돕는 기술이전 사무소를 설립했다.
- Many fans believe the Premier League has been excessively commercialised at the expense of grassroots football. 许多球迷认为英超联赛已被过度商业化,牺牲了草根足球的利益。Muchos aficionados creen que la Premier League se ha comercializado en exceso a costa del fútbol de base.多くのファンは、プレミアリーグが草の根サッカーを犠牲にして過度に商業化されてきたと考えている。많은 팬들은 프리미어리그가 풀뿌리 축구를 희생시키면서 지나치게 상업화되었다고 생각한다.
- Start-ups often struggle to commercialise innovative products because they lack the distribution networks of established firms. 初创企业常常因缺乏成熟企业的分销网络而难以将创新产品商业化。Las empresas emergentes a menudo tienen dificultades para comercializar productos innovadores porque carecen de las redes de distribución de las empresas establecidas.スタートアップ企業は、既存企業のような流通ネットワークを持たないため、革新的な製品の商業化に苦心することが多い。스타트업은 기존 기업과 같은 유통망이 없어 혁신적인 제품을 상업화하는 데 어려움을 겪는 경우가 많다.
Pronunciation
Usage Guide
Context: professional, journalism, academic
Tone: neutral
Origin & History
From commercial, from French commercial, from Latin commercium (trade, trafficking), from com- (together) + merx, mercis (merchandise). The verb with -ise appeared in the mid-19th century.
Cultural Context
Era: Modern
Generation: All ages
Social background: Universal
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