Clout
Meaning: Influence, fame, or social media following.
Clout is social capital—followers, influence, the ability to make things trend. Having clout means your posts get seen, your opinions matter, brands want to work with you. 'Clout chasing' is the accusation that someone's actions are motivated solely by gaining attention: faking controversies, manufacturing drama, associating with famous people for proximity. The term captures internet culture's complicated relationship with fame: everyone wants clout, but pursuing it transparently is cringe.
Examples
- He's just doing it for clout. 他只是为了博关注。Lo hace solo por la fama.あいつは注目を浴びたいだけだ。걔는 관심 받으려고 그러는 거야.
- She has serious clout on TikTok. 她在TikTok上有很大影响力。Tiene mucha influencia en TikTok.彼女はTikTokでかなりの影響力がある。그녀는 틱톡에서 엄청난 영향력이 있어.
- Stop clout chasing. 别蹭热度了。Deja de ir detrás de la fama.注目集めをやめろ。관종짓 좀 그만해.
Pronunciation
/klaʊt/
Usage Guide
Context: social media, influence, fame
Tone: varies—admiring or critical
✓ Do Say
- Has clout有影响力Tiene influencia影響力がある영향력 있어
- Clout chasing蹭热度Persiguiendo la fama注目集め관심 끌기
- For the clout为了热度Por la fama注目のために관심 받으려고
- Clout demon蹭热度狂魔Demonio del clout注目集めの鬼관종
✗ Don't Say
- 'Clout chasing' is always negative—implies inauthenticity and attention-seeking'Clout chasing'始终是贬义——暗含不真诚和博眼球'Clout chasing' es siempre negativo: implica falta de autenticidad y búsqueda de atención「Clout chasing」は常にネガティブ——不誠実さと注目集めを含意する'Clout chasing'은 항상 부정적이다—비진정성과 관심 추구를 의미한다
- Calling yourself a clout chaser would be self-deprecating, not aspirational称自己为clout chaser是自嘲,不是追求目标Llamarte a ti mismo clout chaser sería autodespreciativo, no aspiracional自分をclout chaserと呼ぶのは自虐的であり、目指すものではない스스로를 clout chaser라고 부르는 것은 자기 비하이지 포부가 아니다
Common Mistakes
- Having clout (good) vs chasing clout (bad)—possession is fine, desperate pursuit is not
- 'Clout goggles' are the distinctive white Clout brand sunglasses—different but related usage
Origin & History
Clout (influence, power) is centuries old, but hip-hop culture revived it in the 2000s-2010s. Artists like Offset ('Clout' featuring Cardi B, 2019) and the rise of influencer culture made the term mainstream. 'Clout chasing' emerged as criticism of attention-seeking behavior. The term became essential vocabulary as social media formalized influence—follower counts, engagement metrics, and brand deals made 'clout' measurable and monetizable.
Etymology: Old word for influence, internet-evolved
First recorded: Old word, internet usage 2010s
Cultural Context
Era: 2010s meaning
Generation: Younger generations
Social background: Universal
Pop culture: Social media; Influencer culture
Regional notes: Universal internet term.
Variations
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