influencer
의미: A person with the ability to influence the purchasing decisions or opinions of others because of their authority, knowledge, or relationship with their audience, especially on social media.
The influencer has become a defining figure of the social media age. Influencers build large followings on platforms like Instagram, TikTok, and YouTube, and monetise their influence through brand partnerships and sponsored content. The term is sometimes used dismissively to imply a lack of genuine expertise. UK advertising standards require influencers to clearly label paid partnerships with hashtags such as #ad or #sponsored.
예문
- The fashion brand partnered with several social media influencers to promote its new collection. 该时尚品牌与多位社交媒体网红合作推广其新系列。La marca de moda colaboró con varios influencers de redes sociales para promocionar su nueva colección.そのファッションブランドは、新コレクションのプロモーションのために複数のソーシャルメディアインフルエンサーと提携しました。그 패션 브랜드는 신규 컬렉션을 홍보하기 위해 여러 소셜 미디어 인플루언서와 제휴했습니다.
- She built a following of two million subscribers and now works full-time as a lifestyle influencer. 她积累了两百万订阅者,现在作为生活方式类网红全职工作。Acumuló dos millones de suscriptores y ahora trabaja a tiempo completo como influencer de estilo de vida.彼女は200万人のフォロワーを獲得し、現在はライフスタイルインフルエンサーとしてフルタイムで活動しています。그녀는 200만 명의 구독자를 확보하고 현재 라이프스타일 인플루언서로 전업 활동하고 있습니다.
- The Advertising Standards Authority investigated whether the influencer had properly disclosed her commercial relationship with the brand. 广告标准局调查了该网红是否正确披露了她与品牌之间的商业关系。La Autoridad de Normas Publicitarias investigó si la influencer había declarado correctamente su relación comercial con la marca.広告基準局は、そのインフルエンサーがブランドとの商業的関係を適切に開示していたかどうかを調査しました。광고기준원은 해당 인플루언서가 브랜드와의 상업적 관계를 적절히 공개했는지 조사했습니다.
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사용 가이드
맥락: professional, media
어조: neutral
기원과 역사
From influence, from medieval Latin influentia (a flowing in), from Latin influere (to flow in), combining in- (into) and fluere (to flow). The social media sense emerged around 2015.
문화적 배경
Era: Modern
Generation: Millennials/Gen Z
Social background: Universal
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