Influencer
의미: A person who has built a large social media following and can sway their audience's opinions and purchases.
Influencers create content on platforms like Instagram, TikTok, and YouTube and leverage their audience for brand deals, sponsorships, and cultural impact. The term ranges from micro-influencers with a few thousand followers to mega-influencers with millions. It can be used admiringly or mockingly — some see influencers as savvy entrepreneurs while others dismiss them as vapid.
예문
- She quit her job to become a full-time influencer and now makes six figures. 她辞了工作全职做网红，现在年收入六位数。Dejó su trabajo para ser influencer a tiempo completo y ahora gana seis cifras.彼女は仕事を辞めてフルタイムのインフルエンサーになって、今は年収数千万だよ。그녀는 직장을 그만두고 전업 인플루언서가 됐는데, 지금은 연봉이 억대야.
- Every influencer at that restaurant was taking photos of the same dish. 那家餐厅里的每个网红都在拍同一道菜。Todos los influencers en aquel restaurante estaban sacando fotos del mismo plato.あのレストランにいたインフルエンサー全員が同じ料理の写真を撮ってた。그 레스토랑에 있던 인플루언서들이 전부 같은 요리 사진을 찍고 있었어.
- He calls himself an influencer but he only has 500 followers. 他自称是网红，但粉丝只有500个。Se autodenomina influencer pero solo tiene 500 seguidores.自分でインフルエンサーって名乗ってるけど、フォロワー500人しかいないんだよ。자기가 인플루언서래, 근데 팔로워가 500명밖에 없어.
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사용 가이드
맥락: social media, marketing, pop culture, career
어조: varied — admiring or mocking
✓ 올바른 표현
- She's a fitness influencer on Instagram.她是Instagram上的健身网红。Es influencer de fitness en Instagram.彼女はインスタのフィットネス系インフルエンサーだよ。그녀는 인스타그램 피트니스 인플루언서야.
- Influencer marketing is huge right now.网红营销现在非常火。El marketing de influencers está en auge ahora mismo.インフルエンサーマーケティングは今すごく盛り上がってる。인플루언서 마케팅이 지금 엄청나게 뜨고 있어.
✗ 잘못된 표현
- Calling yourself an influencer unprompted can come across as pretentious — let your following speak for itself主动自称网红可能会显得做作——让你的粉丝数量自己说话吧Autoproclamarte influencer sin que nadie te lo pregunte puede resultar pretencioso — deja que tu número de seguidores hable por sí solo自分から「インフルエンサーです」と名乗ると傲慢に聞こえかねない——フォロワー数に語らせよう먼저 나서서 자기가 인플루언서라고 말하면 거만해 보일 수 있다——팔로워 수가 알아서 증명하게 해라
기원과 역사
The term gained traction around 2015-2016 as Instagram and YouTube made it possible for individuals to build massive audiences. Influencer marketing became a multi-billion dollar industry, cementing the word in American culture.
문화적 배경
Era: 2015 onwards
Generation: All ages
Social background: Universal
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