おすすめ
Meaning: The 'recommended' or 'for you' page on social media platforms — content curated by the algorithm based on your activity.
While おすすめ (osusume) is a standard Japanese word meaning 'recommendation,' in internet slang it specifically refers to the algorithm-curated feed on platforms like TikTok, YouTube, Twitter/X, and Instagram. 'おすすめに出てきた' (came up in my recommended) is how people describe discovering content through the algorithm. The おすすめ feed has become the primary way many users discover new content, replacing active searching. 'おすすめに載る' (to appear in the recommended feed) is a goal for content creators seeking visibility.
Examples
- おすすめに出てきた動画が面白すぎてハマった。 推荐页上出现的视频太有意思了，一下子入坑了。Un vídeo que me salió en recomendados me enganchó muchísimo.추천에 뜬 영상이 너무 재밌어서 빠져버렸어.
- 最近おすすめの精度上がってきて怖い。 最近推荐算法越来越准了，有点可怕。Últimamente la precisión de los recomendados ha mejorado tanto que da miedo.요즘 추천 정확도가 올라와서 무서워.
- おすすめに載ったら一気に再生数伸びるよね。 一上推荐页播放量就蹭蹭涨啊。Si sales en los recomendados, las visualizaciones se disparan de golpe.추천에 올라가면 조회수가 단숨에 오르잖아.
Pronunciation
/o.su.su.me/
Usage Guide
Context: TikTok, YouTube, social media, general conversation
Tone: neutral, everyday
✓ Do Say
- おすすめで見つけた店が当たりだった。 (A restaurant I found through recommendations turned out great.)推荐页上发现的那家店真的很赞。Un restaurante que encontré en recomendados resultó ser genial.추천에서 찾은 가게가 대박이었어. (추천에서 발견한 가게가 정말 맛있었어.)
- これおすすめに流れてきたんだけど知ってる？ (This came up in my feed, do you know about it?)这个是推荐页刷到的，你知道吗？Esto me salió en el feed, ¿lo conoces?이거 추천에 떴는데 알아? (이거 내 피드에 떴는데 혹시 알아?)
✗ Don't Say
- アルゴリズムの意味でおすすめを使うときに文脈を示さない (Clarify whether you mean personal recommendations or algorithm recommendations)在用'推荐'指代算法推送时要注意说明语境——免得跟个人推荐混淆Aclara si te refieres a recomendaciones personales o a las del algoritmo.알고리즘 추천의 의미로 おすすめ를 쓸 때 맥락을 명시하지 않으면 혼동될 수 있어 (개인적 추천인지 알고리즘 추천인지 명확히 해)
Common Mistakes
- Not distinguishing between personal おすすめ (someone recommending something) and algorithm おすすめ (the for-you feed)
- Not knowing that おすすめ in internet context implies algorithm-driven content, not human curation
Origin & History
Standard Japanese word おすすめ (recommendation, from 勧める susumeru). The internet-specific meaning (algorithm-curated feed) emerged as social media platforms introduced recommendation algorithms, particularly with TikTok's 'For You' page gaining popularity in Japan in the late 2010s.
Cultural Context
Era: Late 2010s, with TikTok and algorithm-driven feeds
Generation: All ages
Social background: Universal
Regional notes: Used across Japan. The shift from chronological to algorithm-based feeds changed how おすすめ is understood in internet contexts.
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