バズ飯
Meaning: A viral recipe or dish that blew up on social media — food that went viral and everyone is making or trying.
バズ飯 combines バズる (to go viral, from English 'buzz') with 飯 (meal) to describe recipes and dishes that spread explosively on TikTok, Twitter/X, or YouTube. These are often simple recipes that anyone can make at home with just a few ingredients, or restaurant dishes so visually impressive that they get shared millions of times. バズ飯 drives real consumer behavior — ingredients sell out and restaurant queues form.
Examples
- TikTokで見たバズ飯作ってみたら意外と簡単だった。 试着做了TikTok上看到的爆款美食,意外地很简单。Probé a hacer la receta viral que vi en TikTok y resultó sorprendentemente fácil.틱톡에서 본 바이럴 레시피 만들어봤는데 의외로 간단했어.
- このバズ飯レシピ、材料3つでできるから最高。 这个爆款食谱只要3种材料就能做,太棒了。Esta receta viral solo necesita 3 ingredientes, es genial.이 바이럴 레시피, 재료 3개로 만들 수 있으니까 최고야.
- バズ飯って見た目重視かと思ったけど普通に美味しかった。 爆款美食还以为只是好看,没想到真的很好吃。Pensaba que las recetas virales eran puro postureo visual, pero estaba buenísima.바즈 메시는 비주얼 위주인 줄 알았는데 진짜 맛있었어.
Pronunciation
/ba.zu me.shi/
Usage Guide
Context: social media, friends, cooking
Tone: trendy, excited
✓ Do Say
- 最近のバズ飯試した? (Have you tried the latest viral recipe?)最近的爆款美食试过了吗?¿Has probado la última receta viral?요즘 바이럴 레시피 먹어봤어?
- バズ飯作ったらマジで美味しかったよ。 (I made the viral recipe and it was seriously good.)做了那个爆款食谱,真的超好吃。Hice la receta viral y estaba increíblemente buena.바이럴 레시피 만들었는데 진짜 맛있었어.
✗ Don't Say
- 料理にこだわる人に「バズ飯でいいじゃん」は軽く聞こえる (Telling someone who takes cooking seriously to 'just make a viral recipe' sounds dismissive)对认真钻研料理的人说'做个网红菜不就好了'听起来太随便了Decirle a alguien que se toma la cocina en serio «haz una receta viral y ya» suena despectivo.요리에 진심인 사람에게 '바이럴 레시피로 하면 되잖아'라고 하면 가벼워 보인다
Common Mistakes
- Thinking バズ飯 only refers to restaurant food — it often refers to simple home recipes that went viral for their ease and deliciousness
Origin & History
From バズる (to go viral, from English 'buzz') + 飯 (meal/food). Emerged in the late 2010s-2020s as recipe content on TikTok and Twitter/X began driving food trends at unprecedented speed.
Cultural Context
Era: Late 2010s-2020s, driven by TikTok and Twitter/X
Generation: Gen Z and Millennials
Social background: Social media users, home cooks
Regional notes: Used across all of Japan. バズ飯 trends can cause ingredients to sell out at supermarkets nationwide.
More From This Topic
More from Food & Drink
Flashcards, quizzes, audio pronunciation & spaced repetition — all free