ファストファッション
Significado: Fast fashion; affordable trend-driven clothing from brands like UNIQLO, GU, H&M, and ZARA.
ファストファッション is the Japanese term for fast fashion retailers that produce trendy, affordable clothing quickly. In Japan, the term primarily evokes UNIQLO (though UNIQLO often positions itself differently), GU, H&M, ZARA, and similar brands. Unlike some Western contexts where fast fashion carries strong negative connotations, in Japan it is more neutrally used, though sustainability awareness is growing. Mixing ファストファッション with ハイブランド items is a celebrated styling approach.
Ejemplos
- ファストファッションだけで全身コーデしてみた。 试着只用快时尚搭了一套全身穿搭。Intenté hacerme un conjunto entero solo con moda rápida.패스트 패션만으로 전신 코디해봤어.
- GUのファストファッション、質がどんどん上がってるよね。 GU的快时尚品质越来越好了呢。La moda rápida de GU está mejorando mucho en calidad, ¿verdad?GU 패스트 패션, 품질이 점점 좋아지고 있지 않아?
- ファストファッションとハイブランドを組み合わせるのがおしゃれ。 把快时尚和高端品牌搭配起来才时髦。Combinar moda rápida con marcas de lujo es lo más estiloso.패스트 패션이랑 명품을 조합하는 게 세련된 거야.
Pronunciación
/ɸa.sɯ.to ɸas.ɕoɴ/
Guía de uso
Contexto: fashion, shopping, sustainability discussions, daily life
Tono: neutral, practical
✓ Correcto
- ファストファッションでトレンド取り入れるのが賢いよ。 (It's smart to follow trends using fast fashion.)用快时尚来追赶潮流是很聪明的做法。Es inteligente seguir las tendencias usando moda rápida.패스트 패션으로 트렌드 따라가는 게 현명해. (It's smart to follow trends using fast fashion.)
- ファストファッションの環境問題も考えないとね。 (We should also think about the environmental issues with fast fashion.)快时尚的环境问题也要考虑啊。También deberíamos pensar en los problemas medioambientales de la moda rápida.패스트 패션의 환경 문제도 생각해야 하지 않을까. (We should also think about the environmental issues with fast fashion.)
✗ Incorrecto
- 人のコーデを見て「ファストファッションでしょ」は見下してる (Saying 'that's fast fashion, right?' about someone's outfit sounds condescending)看着别人的穿搭就说'这是快时尚的吧'，听起来像是在看不起人Decir 'eso es de moda rápida, ¿no?' sobre el conjunto de alguien suena despectivo다른 사람 코디를 보고 '그거 패스트 패션이지?'라고 하면 깔보는 느낌이다
Errores comunes
- Calling UNIQLO ファストファッション directly to UNIQLO fans — the brand positions itself as LifeWear, and some fans are sensitive about the label
Origen e historia
From English 'fast fashion.' The term was adopted in Japanese in the late 2000s as global fast fashion brands entered the Japanese market and UNIQLO expanded internationally.
Contexto cultural
Era: Late 2000s adoption in Japan
Generation: All ages
Social background: Universal
Regional notes: Used across all of Japan. UNIQLO and GU are the dominant Japanese fast fashion brands. Sustainability awareness around fast fashion is growing among younger consumers.
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