Business

Business collocations for commerce, strategy, and corporate life

Introduction

Business English is heavily reliant on specific collocations. You "launch a product" not "start a product", "close a deal" not "finish a deal". These combinations are essential for professional credibility.

This chapter covers the business collocations you need for corporate communication, negotiations, and commercial contexts.

Themes

All Collocations in This Chapter (28)

• launch a product To introduce a new product to the market
• close a deal To successfully complete a business agreement or negotiation
• sign a contract To formally agree to a contract by writing your signature on it
• strike a deal To reach an agreement, especially after negotiation
• go into partnership To form a business partnership with someone
• set up a business To establish or start a new business
• run a company To manage or operate a company
• market share The percentage of total sales in a market held by one company
• annual turnover The total amount of money a business earns in one year
• profit margin The difference between the cost of producing something and the price it is so...
• brand awareness The extent to which consumers recognise and remember a brand
• customer service The assistance and support provided to customers before and after a purchase
• supply chain The entire system of producing and delivering a product, from raw materials t...
• core business The main or most important area of activity for a company
• business plan A written document describing a company's objectives and strategy for achievi...
• competitive advantage A condition that puts a company in a superior position compared to its compet...
• hostile takeover The acquisition of a company against the wishes of its management
• venture capital Money invested in a new business that has high risk but also potential for hi...
• bottom line The final profit or loss of a company; also used to mean the most important p...
• break even To reach the point where revenue equals costs, with no profit or loss
• cash flow The movement of money in and out of a business
• going concern A business that is operating and making a profit, expected to continue trading
• niche market A small, specialised segment of the market for a particular type of product o...
• startup company A newly established business, especially one in the technology sector
• joint venture A business arrangement where two or more parties agree to work together on a ...
• franchise agreement A legal contract granting someone the right to operate a business using an es...
• corner the market To dominate or control a particular market or product area
• board of directors The group of people elected to represent shareholders and govern a company