Normcore
Meaning: A fashion trend of deliberately wearing plain, unbranded, 'normal' clothing as a style statement.
Normcore is the anti-fashion fashion trend — wearing generic, unremarkable clothing (plain t-shirts, dad jeans, white sneakers) as an intentional aesthetic. It rejects brand logos and fashion trends in favor of blending in. The irony is that dressing 'normal' became its own trend, championed by fashion-forward people.
Examples
- His style is total normcore — plain white tee, blue jeans, New Balance sneakers. 他的风格完全是极简主义——白色素T、蓝色牛仔裤、New Balance运动鞋。Su estilo es normcore total: camiseta blanca lisa, vaqueros azules, zapatillas New Balance.彼のスタイルは完全にノームコアだ——白無地Tシャツにブルージーンズ、ニューバランスのスニーカー。그의 스타일은 완전 놈코어야 — 흰 무지 티에 블루진, 뉴발란스 스니커즈.
- Normcore is basically paying a lot of money to look like you don't care about fashion. Normcore基本上就是花很多钱让自己看起来像不在乎时尚。El normcore consiste básicamente en gastar mucho dinero para parecer que no te importa la moda.ノームコアって、ファッションに興味がないように見せるために大金を使うってことだよね。놈코어는 기본적으로 패션에 관심 없는 것처럼 보이기 위해 큰돈을 쓰는 거지.
- She went from trendy streetwear to normcore — now it's all basics and neutral colors. 她从潮流街头风转向了极简风——现在全是基础款和中性色。Pasó del streetwear trendy al normcore: ahora todo son básicos y colores neutros.彼女はトレンド系ストリートウェアからノームコアに転向した——今はベーシックとニュートラルカラーばかりだ。그녀는 트렌디한 스트릿웨어에서 놈코어로 전향했다 — 이제는 베이직과 뉴트럴 컬러뿐이야.
Pronunciation
Usage Guide
Context: fashion, trend discussion, style descriptions
Tone: ironic, descriptive
✓ Do Say
- That's very normcore.这很normcore。Eso es muy normcore.それはすごくノームコアだね。완전 놈코어스럽다.
- Normcore is having a moment again.Normcore又开始流行了。El normcore está teniendo otro momento.ノームコアがまた注目されている。놈코어가 다시 유행하고 있어.
✗ Don't Say
- Calling someone normcore might offend if they think you're saying they have no style说别人normcore可能会冒犯——如果他们觉得你是在说他们没品味的话Llamar a alguien normcore puede ofender si cree que le estás diciendo que no tiene estiloノームコアと呼ぶと「センスがない」と言っていると受け取られて不快に思われることがある놈코어라고 부르면 스타일 감각이 없다는 뜻으로 받아들여 기분 나빠할 수 있다
Origin & History
Coined in 2013 by the trend forecasting group K-Hole, combining 'normal' with 'hardcore.' The concept was that embracing plainness could be subversive. It became a widely discussed fashion trend in 2014, satirized and celebrated simultaneously.
Cultural Context
Era: 2010s
Generation: Millennials
Social background: Universal
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