Keep it 100

American Slang Term American ★★★★☆ Common Casual
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Meaning: To be completely honest and authentic. To keep it one hundred percent real.

百分之百诚实和真实。保持完全的真诚。
Ser completamente honesto y auténtico. Ser cien por cien sincero.
100パーセント正直で本物でいること。完全に嘘偽りなく振る舞うこと。
100% 솔직하고 진솔하게 행동하는 것. 완전히 진짜로 임하는 것.

Keep it 100 means being truthful and genuine without any pretense or deception. The '100' represents 100% — full honesty and authenticity. It's both a statement of personal integrity and a request for others to be straightforward. The 100 emoji became synonymous with this expression on social media.

Keep it 100 意思是真实坦诚、毫不做作或欺骗。'100'代表100%——完全的诚实和真实。它既是一种个人操守的宣言,也是要求他人坦诚相待。💯 这个表情符号在社交媒体上成了这个表达的代名词。
Keep it 100 significa ser sincero y genuino sin ninguna pretensión ni engaño. El '100' representa el 100%: honestidad y autenticidad totales. Es tanto una declaración de integridad personal como una petición a otros de ser directos. El emoji 💯 se convirtió en sinónimo de esta expresión en las redes sociales.
Keep it 100は、見せかけや偽りなく、誠実で本物でいることを意味する。「100」は100パーセント——完全な正直さと誠実さを表す。個人の誠実さの表明であると同時に、相手に率直であることを求める言葉でもある。SNSでは💯絵文字がこの表現の象徴となった。
Keep it 100은 겉치레나 속임수 없이 진실되고 진정성 있게 행동하는 것을 뜻한다. '100'은 100%, 즉 완전한 정직과 진정성을 나타낸다. 개인의 성실함을 선언하기도 하고, 상대방에게 솔직하라고 요구하기도 한다. 100 이모지가 소셜 미디어에서 이 표현의 상징이 되었다.

Examples

  1. I'm gonna keep it 100 with you — that idea isn't going to work.
    我跟你说句实话——那个想法行不通。
    Voy a ser totalmente sincero contigo: esa idea no va a funcionar.
    正直に言うけど、そのアイデアはうまくいかないと思う。
    솔직하게 말할게 — 그 아이디어는 안 될 거야.
  2. She always keeps it 100, even when the truth is hard to hear.
    她总是百分百真诚,即使真相不好听。
    Ella siempre es cien por cien honesta, incluso cuando la verdad es difícil de escuchar.
    彼女はいつも正直だよ、たとえ真実が厳しくてもね。
    그녀는 진실이 듣기 어려울 때도 항상 솔직해.
  3. Keep it 100 — do you actually like this song or are you just saying that?
    说实话——你真的喜欢这首歌还是随便说说的?
    Sé sincero: ¿de verdad te gusta esta canción o lo dices por decir?
    本音を聞かせて——本当にこの曲好き?それとも言ってるだけ?
    솔직하게 말해봐 — 이 노래 진짜 좋아하는 거야, 아니면 그냥 말하는 거야?

Pronunciation

Usage Guide

Context: casual conversation, social media, texting

Tone: direct, honest

✓ Do Say

  • Keep it 100 with me.
    跟我说实话。
    Sé totalmente sincero conmigo.
    本音で話して。(Keep it 100 with me.)
    나한테 솔직하게 말해.
  • I always keep it 100.
    我从来都是百分百真诚的。
    Yo siempre soy cien por cien sincero.
    俺はいつも正直だよ。(I always keep it 100.)
    나는 항상 솔직해.

✗ Don't Say

  • Don't say 'keep it 100' and then be dishonest — it undermines the whole phrase
    不要说完'keep it 100'然后就说假话——这完全违背了这个短语的本意
    No digas 'keep it 100' y luego seas deshonesto: eso anula todo el sentido de la expresión
    「keep it 100」と言っておきながら嘘をつくのは、このフレーズの意味を台無しにする
    'keep it 100'이라고 하고서 거짓말하면 안 된다 — 표현 자체의 의미를 훼손하는 것이다

Origin & History

Emerged from AAVE in the 2000s as a variation of 'keep it real.' Popularized through hip-hop and became a mainstream expression with the widespread use of the 💯 emoji on social media platforms in the early 2010s.

Cultural Context

Era: 2000s-present

Generation: Millennials, Gen Z

Social background: Universal

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