Haul
Meaning: A large shopping purchase, or a video/post showing off everything you bought.
A haul is both the act of buying lots of items in one shopping trip and the social media content format of showing off your purchases. 'Haul videos' on YouTube and TikTok are hugely popular, where people unbox and try on everything they bought from a store or online order.
Examples
- I did a massive Zara haul this weekend — six bags of clothes. 这周末我在ZARA大扫货了——买了六袋衣服。Hice una compra masiva en Zara este fin de semana: seis bolsas de ropa.週末にZARAで大量に買い込んだ——服が6袋分。이번 주말에 자라에서 대량으로 쇼핑했다 — 옷 6봉지.
- Her Target haul video went viral because she found amazing deals. 她的Target购物分享视频火了,因为她淘到了超划算的东西。Su vídeo de compras en Target se volvió viral porque encontró ofertas increíbles.彼女のTarget購入品紹介動画がバズった。すごいお得な買い物を見つけたから。그녀의 타겟 쇼핑 하울 영상이 엄청난 득템 때문에 바이럴 됐다.
- Check out my thrift haul — I got all of this for under thirty dollars. 看看我在二手店的战利品——这些全部加起来不到三十块。Mira mis hallazgos de la tienda de segunda mano: conseguí todo esto por menos de treinta dólares.私の古着屋での戦利品を見て——これ全部で30ドル以下だったの。내 중고 하울 봐 — 이 전부 30달러도 안 들었어.
Pronunciation
Usage Guide
Context: social media, shopping, fashion content
Tone: excited, consumer
✓ Do Say
- Check out my haul!看看我买的这些!¡Mira mis compras!私の購入品を見て!내 하울 좀 봐!
- She posted a huge Sephora haul.她发了一个超大的丝芙兰购物分享。Subió un vídeo con unas compras enormes de Sephora.彼女がSephoraの大量購入品を投稿した。그녀가 세포라 대량 쇼핑 영상 올렸어.
✗ Don't Say
- Can promote overconsumption — some people view haul culture critically可能助长过度消费——有些人对'晒购物'文化持批评态度Puede fomentar el consumismo excesivo: hay gente que ve la cultura del «haul» de forma crítica過剰消費を助長する面がある——ホール文化を批判的に見る人もいる과소비를 조장할 수 있다 — 하울 문화를 비판적으로 보는 사람들도 있다
Origin & History
The shopping 'haul' content format emerged on YouTube around 2007-2008, when beauty and fashion creators started filming their purchases. The term comes from 'hauling' things home — carrying a large load of shopping bags.
Cultural Context
Era: 2000s–present
Generation: Millennials and Gen Z
Social background: Universal
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